Promoting Social Networking

As I travel along the webiverse, I always look for ways to better the advancement of Social Networking in organizations. Truth be told, Social Networking is here to stay, and unfortunately the majority of companies in the U.S. are not harnessing the potential power of Social Media.

Manpower Research released a terrific whitepaper that outlines research on social networking, and itemizes positive business uses for this emerging technology.  The whitepaper suggests that organizations should develop policies that, rather than controlling employees social networking behavior, channel social media in positive, creative ways that can help both the employee and the company. They provide a number of business uses for social networking, each with examples of Fortune 500’s that have moved in this direction.

You can download the whitepaper here.