How To Communicate with Employees When The News Is Not Good
May 4th, 2010 by Paula NoltePart 2 (Content attributed to Frank Roche at www. iFractal.com)
When writing to communicate, choose the right 10% of the message – don’t say everything in a sea of black words on paper. No one has the time or wants to read it.
Don’t dwell on finding the exact right word or make numerous edits – it won’t matter, providing the content is accurate.
Write like people talk – no one wants it to be perfect – raw edges make it real. Employees roll their eyes at “Corporate Speak” – especially younger employees.
Be sure to focus on both the words and design of your communication – it will be pitched in the trash if it is not well designed.
